In August 2024, Umbraco acquired the popular uMarketingSuite - now the tool is being further developed under the new name Umbraco Engage. As a versatile marketing toolkit, Umbraco Engage offers everything digital marketers need: from deep insights into user interaction to targeted visitor targeting and data-driven content optimisation.
When selecting a content management system, marketers are faced with the challenge of choosing a platform that is not only technically powerful, but also offers functions that are specifically tailored to their needs. Both platforms offer many tools to manage content, personalise customer experiences and effectively manage marketing campaigns.
WYSIWYG stands for What You See Is What You Get. A WYSIWYG editor is therefore a tool with which content can be created and edited while the final result is displayed (in real time). The user can see in the editor exactly how a change will look on the finished website, the final document or in an application.
Google Analytics is often seen as problematic in terms of the applicable data protection regulations in the EU. The data giant undoubtedly has a dominant position in the search engine and online marketing sector, but that does not mean that there are no equal alternatives!
The end of support for Umbraco 8 has come, have you already updated? Support for your Umbraco 8 version will end on February 24, 2025, which means that the delivery of security updates has also ended! We will keep you informed about the further development of the Umbraco platform and support you with your update!
Get an overview of “digital funding” for SMEs and large companies in Austria. Here you will find advice on the right funding options for your digitalization project.
The demand for accessible products and services is already high, but the number of people with disabilities will continue to rise significantly in the future.
B2B shops must fulfill special requirements. These reflect the complexity and challenges of B2B e-commerce.
Multilingual websites place specific demands on a content management system (CMS): the content should be able to be created, managed and presented efficiently in different languages. However, not all systems available on the market are suitable for such an application. We present the best content management systems that support multilingualism as standard.
Multisite CMS: What scenarios are they suitable for and what are their strengths compared to several single-site websites?
These e-commerce platforms are suitable alternatives to Shopify. We present five e-commerce platforms that represent an interesting alternative to Shopify. Each of these platforms has certain strengths, which is why they are particularly suitable for certain business models and company structures.
Meta titles and meta descriptions are important ranking factors for search engines. With this plugin, your CMS does the SEO optimization for you!
NIS2 will affect many organizations. Find out whether your company falls within the scope of the directive and what impact you can expect.
What are the differences between multichannel and omnichannel marketing? What are the strengths and what should you focus on?
SharePoint is not the right choice for every organization - Which alternatives are suitable for your use case?
The best decisions are based on data... A lot of data! An overview of the potential of AI in marketing using specific examples.
Content management systems (CMS) are used to simplify and automate the creation, management and publication of content on a website. They enable users to create and edit content without the need for extensive knowledge of web development or programming.
First, think about whether you want a customized website or one off the shelf. Of course, this is a question of personal preference and budget. You can find some advantages and disadvantages in this article!
Digitalization is no longer a foreign word. You could even say it is “mega trendy”. Nevertheless, 4 out of 5 companies are not digitized...
The term e-commerce is increasingly becoming a topic for retailers and service providers. All the trends show that more and more companies are conducting their business online, either partially or even completely...
Improving your Google ranking is one of the most important measures for more visibility on the web...
Digitalization is now on everyone's lips. But what exactly does it mean? The explanation can be found in the article...
Find out how you can optimize your daily processes to have more time for the important things...
The time has finally come! After a long and intensive period of work, our new website is going online in time for the beginning of the year. Our references are in the foreground, because we want to show our work to customers and interested parties...