Website relaunch: concept and development

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What exactly is a website relaunch?

A website relaunch is the comprehensive revision and redesign of an existing website. Many aspects of the website can be changed and improved to meet current trends and the requirements of visitors and editors.

A website relaunch is usually a comprehensive project that requires strategic planning and careful implementation. It is important to ensure that the new website takes into account the goals and requirements of all stakeholders to the best possible extent - no trivial task.

Why is a website relaunch necessary?

A website relaunch is important for several reasons: it improves the user experience, increases security, adapts the site to current technologies and optimizes loading times. It also ensures a modern design, better search engine rankings and thus increases traffic and business success.

Design

New layout, improved navigation, optimized user interfaces, etc.

Technology

New technical infrastructure, new content management system (CMS), supplementary web technologies.

Contents

Updating of content, adaptation to target group(s), addition of new pages

Search engine optimization

Technical SEO measures, SEO optimization of content, optimization of metadata.

Functionality

Interactive elements, e-commerce functionalities, social media integration, etc.

Mobile optimization

Performance, user-friendliness, responsive design on mobile devices

Welches CMS darf es sein? Storyblok, Sitecore, Umbraco oder Kentico?

Which CMS would you like?

We carry out relaunches of corporate websites using Storyblok, Umbraco, Sitecore or Kentico. These systems enable tailor-made solutions that modernize and optimize your online presence. With our expertise, we ensure a smooth transition and improved user experience.

  • Storyblok
  • Umbraco
  • Sitecore
  • Kentico

Relaunch or redesign: What does your company need?

Both terms refer to a redesign of the website, but they are very different:

Goals

The aim of a relaunch is to fundamentally improve the website, both in terms of design and functionality. A redesign aims to modernize the appearance and make it more appealing without making major changes to technology or content.

Scope

A relaunch involves a complete overhaul of the website in terms of design, technical and content aspects. A redesign mainly refers to the aesthetic revision of the website and concerns elements such as layout, colors, typography and user interfaces.

Technology

A relaunch often involves renewing the underlying technology, for example by changing the content management system (CMS) or introducing new web technologies. In a redesign, the underlying technology usually remains unchanged. The focus is on the appearance of the website.

Are you planning a website relaunch?

Make your website future-proof! Improve design, functionality and security for more traffic and business success.

What are the costs of a relaunch?

The costs for a website relaunch vary greatly depending on the specific requirements and circumstances. The following aspects serve as guidelines to better estimate the scale of a project and thus the expected costs.

Scope of the website

Number of pages and complexity of structures

Functionality

Additional features like e-commerce, login, and system integration.

Individuality of the design

Customized designs are more cost-intensive than templates

Technology

The choice of CMS has a strong influence on the license costs

Performance

Performance and loading time requirements

Content quantity

Migration of content and need for new content

Quality assurance

Usability testing and technical testing requirements

Project management

Coordination effort of the project manager in the project

Legal matters and security

Requirements for security, legal issues and accessibility

What does a relaunch project plan look like?

The following project plan provides a comprehensive overview of the typical project phases and work areas (at a high level of abstraction). Of course, it should be adapted to the specific requirements and framework conditions.

Analysis and planning

When relaunching a website, the first steps are crucial to the success of the project. At the beginning, a thorough analysis of the requirements is carried out in order to understand the needs of the users and identify current weaknesses. This analysis includes collecting user feedback, studying market trends and evaluating data on the existing website.

This is followed by careful project planning, which involves setting clear goals, allocating resources and creating a detailed timeline. This phase also identifies potential risks and sets milestones. These initial phases lay the foundations for a successful and smooth website relaunch and ensure that everyone involved is working towards a common goal.

  • Project preparation (briefing)
  • Requirements analysis
  • Concrete project planning
  • Kick-off
CYBER-SOLUTIONS: OVER 12 YEARS OF EXPERIENCE

Website relaunch agency:
Your reliable partner

Hiring an agency like Cyber-Solutions with relaunch experience ensures that the project is carried out professionally, efficiently and ultimately successfully. This allows the agency to recognize and avoid potential problems at an early stage. In addition to the necessary experience, an agency also has a team of specialists in the areas of development, design, SEO, project management and quality assurance.

These human resources are used efficiently, as an experienced team with a high degree of flexibility can be accessed. By keeping a close eye on the industry, agencies are always up to date with the latest technology and design trends and can offer innovative solutions.

The aim is to create a long-term partnership: support and assistance ensure that the website remains successful even after the relaunch. In addition, specialized developers and consultants can continuously improve and update the website. updates to keep the website up-to-date and relevant.

Wir sind Ihr Partner
Head of Business Development: Günther Klee, MA
Günther Klee, MA
Head of Business Development

Do you have any questions?

Do you want to drive forward the Digitalization of your company? Are you looking for a specialist to implement a software solution, or are you currently exploring promising ideas and options for the future? We are here to help you with advice and support!