uMarketingSuite is now Umbraco Engage

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In August 2024, Umbraco acquired the popular uMarketingSuite - now the tool is being further developed under the new name Umbraco Engage. As a versatile marketing toolkit, Umbraco Engage offers everything digital marketers need: from deep insights into user interaction to targeted visitor targeting and data-driven content optimisation.

What you will achieve with Umbraco Engage: Significantly increase campaign success rates and achieve measurable conversions while maintaining complete control over all data.

Challenges in content marketing: How does content stay relevant?

For content experts such as editors and marketers, it is often a challenge to efficiently test and optimise their content. Umbraco Engage helps to continuously improve the performance of content and optimise it through data-based decisions - with very little effort.

The recipe for success: learn, adapt, convert

Umbraco Engage uses a 3-step approach to guide content experts on the path to successful content marketing. The focus is on A/B testing and personalisation: important tools for designing content efficiently and optimising it in a targeted manner.

1. Learning: Analyses & 360° Profiling

Umbraco Engage provides detailed insights into user behaviour and enables the tracking of pages with high engagement levels. In addition, 360° profiling provides comprehensive profiles of identified and anonymous users, allowing target groups to be segmented and personalised content to be provided.

2. Customisation: A/B Testing & Personalisation

Effective content is just the beginning. A/B testing in Umbraco Engage allows you to test content in real time without disrupting live content. Dynamic personalisation ensures users receive relevant experiences based on their behaviour and profile, boosting engagement and brand loyalty.

3. Convert: In-App Reports & Data Sovereignty

All metrics are available directly in the Umbraco CMS, enabling seamless performance monitoring. Customisable dashboards help to highlight the most important data, while storage on in-house servers ensures security and GDPR compliance.

Simple setup and integration

Umbraco Engage is ready to use right out of the box. Even with minimal configuration, actionable data can be collected without the need for complex setups or third-party integrations. Everything happens directly in the Umbraco backend and content experts can get to work immediately.

Immediate value from a proven suite

Umbraco Engage is an evolution of uMarketingSuite and has been refined through continuous feedback and hands-on experience over many years. To make the transition as easy as possible for existing uMarketingSuite users, Umbraco provides a detailed upgrade guide to ensure the transfer of valuable data and insights.

What's next for Umbraco Engage?

Umbraco Engage is currently available for Umbraco 13, but development for the Umbraco 15 backend is already being planned.

Visit the Umbraco Marketplace and discover how simple and efficient modern content marketing can be.