Google Analytics Alternatives

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Google Analytics is often seen as problematic in terms of the applicable data protection regulations in the EU. The data giant undoubtedly has a dominant position in the search engine and online marketing sector, but that does not mean that there are no equal alternatives!

Here you will find some of the best web analysis tools that you can use as an alternative.

etracker

The etracker web analysis tool is a popular alternative to Google Analytics and is 'made in Germany'.

• Data protection compliance: It places great emphasis on compliance with the General Data Protection Regulation (GDPR), which is a decisive advantage for companies operating in the EU.
• Server location: Since the servers are located in Germany, they are subject to the strict German data protection laws.
• Anonymization of IP addresses: The automatic anonymization of IP addresses makes it even easier to comply with the requirements of the GDPR.
• User-friendliness: Many users find the etracker interface more user-friendly and easier to use than Google Analytics.
• Customized support: As a relatively small company, we place great value on personal customer service.

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Matomo (open source)

Matomo (formerly Piwik) is an open-source web analytics platform with a strong focus on data protection and data sovereignty.

• Data protection compliance: Matomo allows users to retain full control over the data collected, thus taking into account the strict data protection laws (GDPR) in the EU.
• Data ownership: Matomo offers the option of storing data on your own server. Users have complete control over their data and there is no risk of third parties accessing it.
• Customizability: Matomo is an open-source tool and can be customized, configured and extended.
• No data sharing: Matomo does not share data with advertising networks or other services, which provides additional protection for the privacy of website visitors.
• Reporting: Matomo offers a wide range of reporting functions and analyses that can easily compete with those of Google Analytics.
• Heatmaps & Session-Recording: These additional features enable a deeper understanding of the behavior of website visitors.
• Strong community support: As an open-source platform, Matomo benefits from an active developer and user community that is constantly working on improvements and extensions.

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Piwik Pro

Piwik Pro is an advanced web analytics platform that offers comprehensive data collection, analysis and reporting capabilities, with a focus on data protection and control.

• Data protection compliance: Piwik Pro is strongly focused on data protection and compliance with laws such as the GDPR (General Data Protection Regulation) of the European Union and the CCPA (California Consumer Privacy Act).
• Data ownership: Users retain full control over their data. Piwik Pro offers the option to store data on your own servers, which increases the privacy and security of the data.
• Comprehensive functionality: Many of the advanced tracking features and analytics that Google Analytics also offers (including real-time data, custom reports, segmentation, conversion tracking) are also offered here.
• User-friendliness: The user interface is clear and user-friendly, making data analysis and reporting easier.
• No data sharing: Data is not shared with advertising networks or other external companies.

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Plausible (Open-Source)

Plausible is a web analytics software with a focus on data protection, transparency and usability.

• Data protection compliance: Plausible was developed with a focus on data protection and meets the requirements of the EU's General Data Protection Regulation (GDPR).
• Server location: Plausible's servers are located within the EU.
• User-friendliness: Plausible is known for its simple, easy-to-understand user interface. It avoids unnecessary complexity and instead offers clear, well-organized dashboards.
• Cookie-free tracking: Plausible can collect data without the use of cookies, which increases acceptance among end users.
• Transparency: As an open-source tool, Plausible offers complete transparency regarding how it works and how data is processed. This gives users the option of customizing the code to their own needs.
• Data minimization: Plausible only collects essential data and avoids the collection of personally identifiable information.
• Implementation: Plausible is very easy and quick to set up and use compared to other tools.
• Performance: Due to its lightweight design and focus on essential functions, Plausible is fast and efficient to run.

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econda

The tool includes a specialized traffic analysis for online shops – making econda a particularly interesting option for e-commerce.

• Data protection complian: As a company based in Germany, econda places great importance on data protection and is compliant with the European General Data Protection Regulation (GDPR). The data is stored and processed in Germany.
• Personalization and segmentation: : econda offers advanced options for e-commerce companies to improve the customer's shopping experience.

Integrated e-commerce solutions: In addition to web analytics, econda also offers solutions for cross-selling recommendations and personalized marketing, which also makes it an excellent solution for e-commerce platforms.User-friendliness: : A user-friendly interface allows you to access important data and create reports quickly and efficiently.Customization: The software offers extensive customization options to meet specific business needs.